Hello, dear fellow human!

I’m Kathrin Woo, a licensed surface pattern designer based in Berlin.
I live here with my husband and our two children Big J and Lil’ M, who are not only my greatest source of inspiration but also the reason Kathrin Woo Design exists. Their imagination, humor, and joyful way of seeing the world continually influence my creative work.

Before fully dedicating myself to design, I worked in retail, studied Northern European Studies at Humboldt University, and taught German as a foreign language at the Goethe Institute in South Korea and Berlin. These experiences shaped my understanding of culture, storytelling, and communication — elements that now naturally flow into my visual language.

In 2018, I turned my love for creating into a professional design practice. My mission is to add witty, playful, and positive art to products that bring joy to everyday life — making people smile and feel good. I create distinctive, ready-to-license vector surface patterns, illustrations, and lettering that are both eye-catching and commercially versatile.

My style is playful and modern, often with a subtle touch of humor and charm — created for children and the young at heart. Whether applied to fabric, stationery, home décor, packaging, or beyond, my goal is to design artwork that connects emotionally while standing out on the shelf.

Sustainability and mindful living are also important foundations of my work. My family and I strive to live consciously and environmentally aware, and I carry these values into my business decisions and creative process. For me, thoughtful design and responsible choices go hand in hand.